Raw returns are the simplest measure of investment performance. They represent the total gain or loss on an investment over a specific period, expressed as a percentage of the initial investment. Unlike more sophisticated return metrics, raw returns don’t account for factors like risk, inflation, or the time value of money. Despite their simplicity, understanding raw returns is fundamental to grasping overall investment performance. Calculating raw returns is straightforward. The formula is: *Raw Return = [(Ending Value – Beginning Value) / Beginning Value] * 100* For example, if you invest $1,000 in a stock, and after one year the stock is worth $1,100, your raw return is 10%: *Raw Return = [($1,100 – $1,000) / $1,000] * 100 = 10%* This indicates a 10% profit on your initial investment. The primary advantage of raw returns is their ease of calculation and comprehension. They offer a quick snapshot of an investment’s profitability over a given timeframe. This simplicity makes them useful for quickly comparing the performance of different investments over the *same* period. They are particularly valuable when assessing short-term investment results. However, raw returns have significant limitations. They don’t adjust for the *risk* associated with an investment. A high raw return might seem impressive, but it could be the result of taking on a substantial amount of risk. Two investments might yield the same raw return, but the investment with higher volatility is inherently riskier. Ignoring risk can lead to poor investment decisions. Furthermore, raw returns fail to consider the impact of *inflation*. A raw return of 5% might seem positive, but if inflation is running at 3%, the real return (the return adjusted for inflation) is only 2%. Investors need to understand real returns to assess their purchasing power gains. Another limitation is the neglect of the *time value of money*. A dollar today is worth more than a dollar tomorrow, due to potential investment opportunities. Raw returns treat all dollars equally, regardless of when they were earned or lost. This makes it difficult to compare investments held for different lengths of time. Finally, raw returns don’t consider *fees or taxes*. Trading commissions, management fees, and taxes can significantly impact the net return on an investment. While raw returns provide a basic understanding of investment gains or losses, they should be used cautiously. It’s crucial to consider other factors like risk, inflation, time value of money, and fees before making informed investment decisions. Comparing raw returns alongside other metrics such as risk-adjusted returns (e.g., Sharpe ratio), inflation-adjusted returns, and annualized returns provides a more comprehensive view of investment performance.