Marisol Financial Statements – Analysis of 2011

This document provides an analysis of Marisol S.A.’s financial performance based on its 2011 financial statements. Please note that due to limited access to the actual detailed statements, this analysis is based on typical financial statement components and potential industry trends for a company like Marisol operating in the textile and apparel sector in Brazil during that period. It is crucial to consult the official, audited financial statements for precise figures and disclosures.

Marisol S.A., a significant player in the Brazilian children’s and youth apparel market, would have presented its financial performance in 2011 through the standard financial statements. These typically include:

• Balance Sheet (Balanço Patrimonial): This statement provides a snapshot of Marisol’s assets, liabilities, and equity at a specific point in time (December 31, 2011). Key areas to analyze would be the liquidity ratios (e.g., current ratio, quick ratio) to assess the company’s ability to meet its short-term obligations. The debt-to-equity ratio would indicate the company’s leverage and financial risk. Asset composition would reveal the proportion of current assets (cash, accounts receivable, inventory) versus fixed assets (property, plant, and equipment).
• Income Statement (Demonstração do Resultado do Exercício – DRE): This statement reports Marisol’s revenues, expenses, and profits over the year 2011. Analyzing the gross profit margin would reveal the company’s profitability from its core operations. Operating profit margin reflects the profitability after deducting operating expenses. Net profit margin indicates the overall profitability after all expenses, including taxes and interest. The income statement would also reveal the impact of any financial income or expenses.
• Statement of Cash Flows (Demonstração do Fluxo de Caixa – DFC): This statement tracks the movement of cash both into and out of Marisol during 2011. It’s divided into operating activities, investing activities, and financing activities. A positive cash flow from operating activities would be a good indicator of the company’s ability to generate cash from its core business. The statement also shows how the company used cash for investments (e.g., purchasing equipment) and financing (e.g., issuing debt or paying dividends).
• Statement of Changes in Equity (Demonstração das Mutações do Patrimônio Líquido – DMPL): This statement explains the changes in the company’s equity accounts during 2011, including retained earnings, capital stock, and other equity reserves.

Potential Considerations Based on the 2011 Context:

The Brazilian economy in 2011 was experiencing a period of growth, which could have positively impacted Marisol’s revenue. However, increased competition in the apparel market and inflationary pressures could have affected profitability. Factors such as raw material costs (cotton, fabrics), labor costs, and exchange rate fluctuations would have played a crucial role in Marisol’s financial performance. Government regulations and tax policies would also have impacted the company’s bottom line.

Key Performance Indicators (KPIs) to Examine:

Besides the standard ratios mentioned above, analyzing specific KPIs relevant to the apparel industry would provide valuable insights. These could include:

• Inventory turnover ratio (measuring how efficiently Marisol managed its inventory).
• Sales growth (assessing the company’s ability to increase revenue).
• Return on Equity (ROE) and Return on Assets (ROA) (measuring the profitability relative to shareholder equity and total assets, respectively).
• Marketing and advertising expenses as a percentage of revenue (reflecting the company’s investment in brand building and customer acquisition).

In conclusion, a thorough analysis of Marisol’s 2011 financial statements, combined with an understanding of the macroeconomic environment and industry trends, would provide a comprehensive picture of the company’s financial health and performance during that year. Accessing the actual audited financial statements is essential for a definitive and accurate assessment.

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